We help ambitious entrepreneurs grow their business

We help ambitious entrepreneurs understand their business better, grow their business faster, increase cash flow and profitability.

Start-ups / SME’s

Start-ups and SME’s that are new to the business environment, looking for a business plan and setting up their business

Entrepreneurs

Entrepreneurs that are aspirational, wanting to be successful and seeking to mature their business.

Business Owners

Business owners wanting to engage with the future growth of the business, possible financial challenges, or wanting to put robust strategic plans in place.

Let’s talk

Business Leaders

Senior business leaders looking for input in powerful financial decisions, or finding direction in ever-changing circumstances.

Let’s talk

How we do it:

We provide top notch financial input from many years of experience.
We start by helping you set your most ambitious business goals, then we build a plan with you to make this happen.

Do you want to find out how we can help you?

Click on the link to book a free 30 minute consultation to explore how we can assist you.

Free 30-minute consultation

The benefits:

We will help you find the direction you want to grow your business.
We will help your business grow faster, increase cash and profit.
We will assist with making sound financial decisions.
We have the experience and senior skill set from years in senior positions in large companies.
We will focus on driving those strategic business goals that a business owner, being caught in the day-to-day running, not always have the time for.
We can also provide coaching to your senior leadership or finance team where you feel expertise are challenged.
We can also support you with projects and tasks where existing resources don’t have the necessary skill or bandwidth.

About Me

I am a seasoned Chartered Accountant with extensive experience

in organisational finance, business operations and consulting,

including expertise in the hospitality and services industry.

Trained in Executive and Business coaching.

Entrepreneur, director and owner of Countway.

Provide business consulting and coaching services.

Chartered Accountant
Hospitality and services expertise
20 years’ corporate experience
Executive & Business Coach

Areas of service

We offer the following areas of business consulting and services.
This link will take you to the full breakdown of these services is on the About page.

Business Consulting

Management Accounting

Financial Management

Part-time Accounting Solutions

Annual Financial Statements

Compilations & Reviews

Secretarial Services

Taxation

Testimonials

I have worked with Elri in the both the corporate world and now the private sector. She is a consummate professional, always giving her best. Her in depth knowledge of finance and business coaching in general is excellent. No matter whether you are a small business or large corporation, I would recommend you get in touch with Elri to assist you in achieving even greater financial success.

Bruce McKay Executive Director –Tuscan Hospitality

Elri worked for Xylem Africa for a period of 2 years as a financial consultant. She was integral in setting up the operations in Egypt, Kenya and Ivory Coast. Ensuring all company registrations were done, tax and compliance work was set up and set up of SAP ERPs. Additionally, she streamlined a number of manual processes in South Africa to save time in future and trained staff to move to the automated systems. She handled the report for certain entities on a monthly basis and assisted in the budgeting/ forecasting processes. She has an excellent understanding of all concepts related to financial accounting, controlling, banking, tax, compliance, audit and reporting. What we appreciated most about Elri is her high standard and work ethic, she is a self-starter, can close out work without supervision and her work is of a VERY high quality. She is able to work in ever changing environments, something which few can cope in. I would recommend her to anyone setting up a business, wanting to improve the business processes as well as reporting on growing operations. Elri is one of the best finance business partners I have worked with.

Chérise Paxinos Financial Director, Africa –Xylem Water Solutions South Africa (Pty) Ltd

I am pleased to provide a review for Elri’s outstanding work and support in compiling and signing off our Annual Financial Statements at Sabba Movement. Sabba Movement is a Non-Profit Company (NPC) that focuses on Foodscaping and Skills development to empower individuals in creating income-generating opportunities and boosting the micro economies of impoverished communities in Southern Africa. As an NPC and Public Benefit Organization (PBO), it is crucial for us to maintain the highest standards of accounting and governance processes, and Elri played a pivotal role in achieving this, generously providing her services free of charge.

Elri has consistently demonstrated her efficiency and professionalism throughout our collaboration. Her commitment to ensuring our financial statements met the required standards and regulations was truly commendable. Her attention to detail, dedication to accuracy, and ability to navigate complex financial matters were invaluable assets to our organization. Moreover, Elri’s friendly and approachable demeanor made working with her a delightful experience.

I wholeheartedly recommend Elri to any organization seeking to enhance their business and accounting practices. Her expertise, dedication, and willingness to go the extra mile to support non-profit entities like ours make her an excellent choice for any financial and accounting needs.

Isabel LynchDirector, SABBA Movement for Change–SABBA MOVEMENT FOR CHANGE